People ask for a benchmark as if it were a single published number waiting in a yearbook. What they need is a neighbour: an organisation close enough in size, season, region, and unit that a difference might mean something.
Four matches worth insisting on
Size. A sixteen-room house is not instructed by a two-hundred-bed hotel, even in the same town. Staff hours per bed will lie. Occupancy may lie less, but the winter story will still differ.
Season. August on the coast is not February in Kutaisi. If you compare a year, compare the same months. A peak-month figure used to judge a quiet month is a kind of insult.
Region. Imereti is not “Georgia” for the purpose of rooms and covers. Municipal waiting times differ by staff and by the kind of permit. Name the region in the caption.
Unit. A bed is not a room. A litre in bulk is not a labelled bottle. A cover is not a reservation. If the unit changes in the middle of a series, the plate needs a break, not a brave line.
What we do when a neighbour is missing
We write to possible peers. Some share a book; some do not. A set of two honest neighbours is better than a set of twelve guessed ones. The study will say how small the group is. Readers dislike that sentence. They dislike a false crowd more, once they have been caught with it.
Last year’s self
Your own previous year is a mirror. It can be drawn. It cannot, by itself, tell you whether a change is unusual. For that you still need a neighbour who lived through the same weather, the same rule change, or the same festival calendar.
If you are preparing figures for the desk, write the unit on every column and the region in the file name. It saves a week of letters.