9 July 2026
Reading a trade yearbook without being misled by averages
Yearbooks are neighbours in waiting. They are also full of averages that hide the room you actually sit in.
Filed notes
Notes from the comparison table
Short pieces from the desk. They are written for people who already keep a book of figures and are tempted to compare it with the wrong room.
These notes are not a substitute for a study. They record arguments we have already had at the table, so a new client need not pay to hear them twice.
18 June 2026
When last year’s number is not a benchmark
A mirror is useful. It is still a mirror. Treating it as a neighbour hides weather, rule changes, and new rooms.
21 May 2026
Drawing a chart that a board will actually read
A plate that tries to say three things says none. Axis, neighbour, and footnote must fit on one look.
8 April 2026
What a Kutaisi inn’s occupancy can and cannot tell you
Night counts are stubborn, useful, and easy to misuse once someone mentions a national average.
12 March 2026
Choosing a neighbour without mixing unlike figures
A benchmark is a neighbour. Size, season, region, and unit must match, or the chart becomes a scolding dressed as arithmetic.